About Blockwork
Creator marketing, made effortless and safe.
Blockwork was founded in Toronto on a simple observation: creator content is one of the most effective ways to reach customers — but running campaigns, agreeing terms, and getting paid is far harder than it should be. So we built the platform that runs the whole thing.
The mission
An operating system for creator marketing.
We're building the place where a brand can find the right creators, brief them properly, and know exactly what came of it — and where creators can turn their work into reliable, fairly paid campaigns.
That means taking the awkward parts off both plates: campaigns with clear briefs and budgets, a real production workflow with versioned review, messaging that keeps everything in one place, and payments that are funded up front and released on approval.
Product campaigns ship products to creators anywhere. Experience campaigns bring creators on location — and we're starting those in Toronto and the GTA, one of the most multicultural cities on earth. If you run a brand or create content, we'd love to have you early.
What we build by
Three principles.
Campaigns, not one-offs
Creator marketing works when it's repeatable. We build for the whole lifecycle — discover, run, measure, and rerun — not a single hire.
Fair for both sides
Creators shouldn't work on spec, and brands shouldn't pay for work they haven't seen. Held funds and approval-based release protect everyone.
Honest numbers
Every result is labelled by where it came from — a tracked link, a promo code, or a brand's own report. Small true numbers beat big estimated ones.
Be part of the launch.
Join as an early brand or creator and help shape how creator campaigns should work.
Founded in Toronto · Product campaigns everywhere