Product campaigns
Ship products.
Get content back.
Send products to vetted creators anywhere and receive approved UGC and influencer content in return. Add paid usage rights and performance incentives when you want them — all managed, and paid, through Blockwork. Built for consumer, ecommerce, and DTC brands.
Ships anywhere You approve before money moves
How a product campaign runs
From your warehouse to approved content.
Ship
Brief · pick · send
Draft the brief with the assistant, choose creators by format and audience, and ship your product to each one.
Create
UGC · influencer
Creators produce the content you briefed — UGC for your own channels, influencer posts for theirs, or both.
Approve
Deliverables · revisions
Review versioned deliverables, request changes with structured feedback, and approve what works. Payout releases on approval.
License & boost
Rights · incentives
License what you approved for ads and organic, and reward top performers with usage-rights and performance incentives.
What you get back
Content you can actually use.
Every deliverable is briefed up front, reviewed on approval, and yours to use on the terms you agreed.
UGC for your channels
Authentic, creator-shot photo and video for your ads, product pages, and social — made to your brief.
Influencer content
Posts published to the creator's own audience, with the reach and credibility that comes from their following.
Usage rights, agreed up front
License approved content for paid and organic use for the term you set — no awkward back-and-forth after the shoot.
Performance incentives
Add bonuses tied to results so your best creators are rewarded for the content that actually sells.
Who it's for
Made for brands that ship things.
If you sell a physical product, product campaigns turn a box of inventory into a steady stream of content and reach — anywhere your creators are.
- Consumer brands
- Ecommerce
- DTC
- Beauty & skincare
- Food & beverage
- Apparel
- Home & lifestyle
- Health & wellness
Prefer on-location content? See experience campaigns
Measure & scale
See what sold, then run it again.
Every campaign ships with attribution: tracked links and per-creator promo codes tie content to real revenue, each number labelled by source. Seed ten creators or a hundred, keep the ones who perform, and rerun the campaign next drop.
- Tracked links and promo codes credit the right creator
- Reported revenue by source — never blended
- Rebook top performers and repeat winning campaigns
Seeding at scale
Illustrative example — your numbers, one campaign
Put your product in front of the right creators.
Set up a product campaign, pick your creators, and ship — the assistant drafts the brief with you in minutes.
Ships anywhere · No subscriptions · Funds held until you approve